TikTok launches $300 million creative fund in Europe for video makers - Business Insider

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TikTok plans to hand up to $300 million to European creators, as Facebook reportedly tries to lure away high-profile users with cash

TikTok says it will hand up to $300 million to European creators over the next three years, giving them the chance of earning a living on the short-video platform.

Creators looking to apply for the US fund must be 18 years old or older, meet a certain baseline for followers, and meet TikTok's requirements around posting original content. TikTok hasn't detailed eligibility criteria for Europe, but says it'll provide more detail in the coming weeks. UK-based Anna Bogomolova, who has 2.3 million followers on the app, suggested the fund could help creators buy equipment, such as a new phone, to help them make better videos. Money was a "big restriction" for many on the app, she said.

Timothy Armoo of Fanbytes, a social media company that runs the ByteHouse, the UK's first collective of TikTok creators, said the fund could help users who were already popular grow faster.

 

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