Coca-Cola to enter hard seltzer market through Topo Chico brand

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Coca-Cola on Tuesday announced it will release a hard seltzer under its Topo Chico brand later this year.

Coca-Cola will release a hard seltzer under its Topo Chico brand later this year.

The alcoholic beverage will first hit select Latin American cities and then launch in the U.S. in 2021.Coca-ColaThe new drink will be sold in select cities in Latin America. Topo Chico Hard Seltzer will launch in the United States in 2021, making it the company's first foray in alcoholic beverages in its home market for the first time since it sold its Wine Spectrum business in 1983.

Coke acquired Topo Chico in 2017. The sparkling mineral water is cult favorite among Texans, but the beverage giant has been expanding its distribution since the deal. On the company's second-quarter earnings call, CEO James Quincey referred to Topo Chico as a rising star in Coke's portfolio. Both sparkling water and hard seltzer are fast-growing categories for the beverage industry. In 2019, hard seltzer's volume more than tripled, helping reverse the trend of declining global alcohol consumption,

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After the way they are treating their employees through this pandemic I will never buy another CocaCola product!! BoycottCoke

Hard seltzer is so nasty. I don’t see how ppl drink this shit. I’ve tried but it just tastes like slightly flavored water that gives me a raging headache

PASS

nathanrwalker this is big!

daise17 For Mando

Another product that has to go. Back to just water.

Cc: Jason_Gray

cogilla BslyU say what!

yourbffbrian

Omg yessssssssss

larissag94 LeaACasey

How are they introducing anything new with an aluminum can shortage and taking existing drinks off the market? Seems weird to be releasing new things if you can't keep up with what you already have...

sadavocato

Dreams do come true CG_hou

CHICODFW87

NO

tinyturnttina Charizardlife92 😂 Fight of the year, topo chico vs white claw 🥊

I miss New York Seltzer. Whatever happened to that? That shit was good. Haven't seen any since the 90's

Oh?

brinkmann29 👀👀👀

beccalee_24 lmaoooo

victoriaa125 MY FAVE DRINK IS NOW ALCOHOLIC

ArkaosReigns it’s go time baby

So does this fix Topo Chico or ruin alcohol?

Teenagers are gonna love hiding this from the cops

Razzle_ K_Krueger15 get ready boys!

Wait what? I love topochico

jcdc15T yooooo! YOOOOO!!!!

They should undercut white claw prices by 1/2 bucks and it will be a big winner.

tattedbrownie90

god damnit Coke, plz don't fuck up Topo Chico, you greedy motherfuckers

obioannoukenobi

Don't do this to Topo!

Becky_Lynn92

he call OLD

Yeah....no thanks.

shelbylcole u ok?

Yayyyy

seltzers are disgusting lol

Warren Buffett is about to be drunk for the rest of life 😂

dcarterruff 👀

tjbyrd2

All in lol

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