The coronavirus pandemic killed the fast-food breakfast as we know it - Business Insider

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Breakfast sales at fast-food giants like Starbucks and McDonald's 'dried up' during the pandemic

Irene Jiang / Business Insider

Chains including McDonald's, Starbucks, and Dunkin' reported over the last week that breakfast sales are continuing to slump, even as sales through the rest of the day have improved during the coronavirus pandemic. "Breakfast ... prior to the pandemic was the only day part that was growing," McDonald's CEO Chris Kempczinskion a call with investors this week. "And so as a result, there were a lot of new competitors that were flooding into the breakfast day part. That certainly was one area of pressure for us."

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I do think about how sanitary the guy is making 7.25/hr now and then

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