Rick Steves Is Willing to Put His Travel Business on Hold for As Long As It Takes: 'Lock It All Down'

and trimming costs. His company has 100 employees and works with another 150 freelance tour guides across Europe.

"We have to realize it's just not, 'How am I going to make my business get through this?' It's, 'What are we going to do to hold our society together when we have so much anxiety and hard times ahead of us?,'" he said. Steves says he’s chosen not to feel sorry for himself and his business because “every institution in town is having the same kind of crisis.”

Ever the optimist, Steves has found a silver lining to the pandemic: “I never cooked until this year — literally never made pasta, never used olive oil, never cared that there are different kinds of potatoes,” he wrote in. “Now, like someone experiencing the delights of Europe for the first time, I thrill at the sensation of a knife cutting through a crisp onion.”

He's a good man.

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Source: CNBC - 🏆 12. / 72 Read more »