It is somewhat difficult to identify the great successes of 2020 . But that doesn’t mean that even in the pandemic-fueled last several months, there aren’t individual success stories. One of them, of course, is that everyone you know , has suddenly become a bonafide home baker. And chances are, it’s thanks to King Arthur Baking Company, who has managed to turn their 2020 into a success of their own., this year marks 230 years of operation.
“On March 14, as stay-at-home orders went into place around the country, sales went through the roof and we quickly worked with our milling and manufacturing partners to increase capacity,” Colberg told me over email. This led to the introduction of theon the company website, which is nothing short of necessary if you’re going to be making a loaf a week for your carb-craving family.
In response to the pandemic, Colberg and her team have not only larger-volume versions of their flagship products, but also added to their interactive lineup of content. For example, there’s, hosted by bakers Jeffrey Hamelman and Gesine Bullock-Prado, which is ready to teach home bakers how to make everything from German pretzels to French bread to good ol’ American muffins.
“Since our on-campus baking school has been shut down, those baker-educators transitioned over to the Baker’s Hotline and our digital engagement team to help with the influx of consumer inquiries,” Colberg noted. That’s led to the rise of additional programming like
Riotous?
I LOVE this pizza!!
congrats! we love your flours so much!
kingarthurflour dang that looks good
foods_HQ A beauty for sure! 🍕-👩🍳Robyn
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