, but the brokerage already has plans for businesses separate from its investing roots.
"Nimbly came out of the research that actually said, 'Hey, how do we actually create the tools necessary and give them a playbook in order to get their finances under control, and then build an actual financial future," he added.Meet the Schwab exec in charge of carrying out a $26 billion TD Ameritrade deal that's an aggressive play for size and cost-cuts
"We wanted to contemplate different ideas that weren't necessarily part of the core part of the business at TD Ameritrade, but really explore some areas that were adjacencies that could be independent, revenue-generating opportunities that would grow over time," Vijay Sankaran, chief information officer at TD Ameritrade, told Business Insider. Nimbly, which officially launched in July, operates on a freemium business model.
Nimbly also isn't being viewed as a way to source new clients for TD Ameritrade. While the startup is wholly owned by the brokerage, Hart said it doesn't currently share data with its parent company. "If you look at the competitors in this space, they have a massive trust issue," Hart said. "Everybody knows that Mint is free because they are selling all your data.
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