Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Nordstrom teamed up with marketing company Captiv8 on a campaign that had influencers promoting the department store's safety measures. As stores are permitted to open across the US, showing the steps they are taking to keep shoppers safe is key. Captiv8 is in the early stages of similar campaigns with several other retailers.
Nordstrom worked with Nguyen, the founder of style blog Wendy's Lookbook who has 1.1 million Instagram followers, on the sponsored post.
Captiv8 is in the early stages of similar campaigns with other retailers, though Subramanian said he couldn't share names just yet. He added that bringing awareness to contactless options like curbside pickup is a trend that will likely continue in retail. A representative for Nordstrom was not immediately available to comment on the campaign to Business Insider.
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