, a London-based firm whose software helps companies create track the progress of their various projects digitally.Chief technology officer and co-founder of iLoF Joana PaivaJoana Paiva, chief technology officer and co-founder of iLoF, said founders should ask themselves one question: "Where does my tech fit?" Be ready to give your answer to both VCs and your customers.
"There's no point asking your mom is a great idea because inevitably she's going to say 'yeah this is great, go for it,'" Deployed's CEO Emma Rees added.Finding the right VC for your business will be one of the most important skills you learn in your career, Rees and Kuptz said. "We left a lot of VC firms, learning that we were just too early. Knowing that beforehand would have been very helpful," Kuptz said."Keep it simple," Paiva said. You want to identify a problem in your sector, and create a solution, then communicate it clearly to investors. At the beginning of her project, she wanted to solve more than one problem, but quickly realized it was too complicated and hard for investors to understand.
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