Are you trying to grow a customer base, be more visible to customers at all times, make a customer’s experience with your brand stickier, or looking to upsell them? Different goals require different approaches and design decisions. That end experience must also be additive to your web or desktop experience.
Whether embarking on a first mobile strategy or refining an existing one, once you have it outlined, Robinson recommends chunking your rollout plans. Build a 6-month plan and work your way up to a 1,000-day plan. Create short- and long-term goals and hold team members accountable along the way. Taking a job with Hughes Network Systems for extra money, she worked 3pm-3am daily on the assembly line building satellite motherboards. It was difficult to work the graveyard shift, but she learned a great deal about AC/DC, resistor and transistors, and the different temperatures at which to test hardware. The job was a big boost financially while she learned a new language and assimilated into a new country, and eventually served as the launchpad for her current career.
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