Inside the Industry: Books and publishing with Mt Cloud Bookshop

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The sisters behind Baguio's Mt Cloud Bookshop discuss what pandemic-struck businesses can learn from more seasonal shops like theirs in this episode of Inside the Industry. Hustle HustleEveryday

Mt Cloud Bookshop co-founder Padma Perez goes on to outline the various stakeholders in publishing, down to the delivery drivers.

Along with her sister Feliz, Padma founded the iconic Baguio City bookshop in their former Casa Vallejo address 10 years ago. Recently, however, they relocated their shop to a co-habited retail space, as well as pivoted their sales to online ordering and subscriptions., Feliz and Padma tell us what it takes to run Baguio's beloved bookshop in the middle of a pandemic.

Offering comforting words amid a crisis, the sisters impart crucial lessons they've learned running on"seasons," as most Baguio businesses do.On August 29, Mt Cloud celebrates its 10th anniversary with a series of online events. You can visit theirfor updates and ways to support Filipino book retailers. You can also read the full episode transcript below:

Additionally, both Perez sisters are published authors. While you're on the podcast feed, check out Padma's latest project,If you like this episode, you might also enjoy

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Kudos, padma_perez and Fifi and the Mt. Cloud team!

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