Ethical living startup CoGo hopes to raise more than £20 million from impact investment funds as part of an ongoing Series A round, CEO Ben Gleisner told Business Insider.
The free CoGo app uses open banking technology to nudge consumers into make ethical spending decisions. Its two main features are a "living wage wallet," which tells users how much of their money is spent on businesses that pay the living wage, and a carbon footprint tracker. It also asks users what they value — for example, vegan, fair trade, or cruelty free products — and nudges them to spend on business that align with those values.
"There's this growth of funds that are looking for companies that can deliver financial return, as well as sort of social and environmental impact," he says. "While COVID was a bit of a shock ... there's a massive build-back-better narrative now."
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