and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy.Instagram rolled out its new short-form video feature Reels this month, and both influencers and marketers have begun testing out the TikTok look-alike.
The verdict: Even though Reels has been called a "dud" by some , and many TikTok creators aren't impressed with the product, it could still be a big business opportunity for influencers who primarily use Instagram. Reels doesn't necessarily need to steal TikTok creators to be successful. It just has to appeal to Instagram-first creators and become a worthwhile feature for them to use — similar to how the Snapchat-copying "Stories" format worked starting in 2016. Snapchat is still around, but Stories have become a central part of Instagram and surpassed Snapchat in usage.
Nah it just needs to lobby for tik toks ban
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