Exclusive: Utz CEO Talks Family And The 99-Year-Old Company’s Plan To Go Public On Monday

There hasn’t been a single year in iconic potato chip maker Utz’s 99-year history that sales haven’t increased, but it’s been more slow and steady than rapid growth. “We built our whole life on singles, doubles—never a grand slam,” CEO Dylan Lissette says. “We’re consistent.”

“The alternative is we end up sold to somebody, someday,” says Lissette, while calling in from his home office in Hanover, Pennsylvania. “This is really us owning our future—lighting the match on the next 100 years and the next billion dollars." “When you grow up relatively poor, you're hungry and you're motivated,” Lissette says. “I never had my name on the door. It wasn't my blood. I had the benefit of being an outsider.”

It ended up getting investigated by the Federal Trade Commission, and left Lissette, about to become CEO, with the hard takeaway that his family’s long-independent company would need scale at all costs to survive. He was undeterred and started going for smaller, more niche brands.

Paying down much of Utz’s $400 million in debt from all those acquisitions will give the company the ability to invest more in its 14 plants nationwide. Lissette says robotics and more automation are in the works, while the capital will also help Utz expand popular lines like its cheese balls.

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