Quell: 2 students win Y Combinator place 3 weeks after launching game startup - Business Insider

After just three weeks of work on their startup, two students on the innovation design engineering course at London's Royal College of Art won a place on Y Combinator's prestigious accelerator program.

Quell is an immersive fitness game built around a low-cost wearable, a sort of harness made out of smart resistance bands, which tracks players' movements as they complete a combat workout by fighting through a fantasy world on their laptop, tablet, or phone. While COVID-19 has encouraged more people to work out at home as they try to avoid gyms, the problem Quell solves is much bigger than that, says Brookhouse.

The result is what the founders describe as "Peloton meets gaming", but at a tenth of the price. Peloton's stationary exercise bikes cost $1,995.On top of that, the startup has launched a $10-a-month subscription service for access to the multiplayer version, new game content, and workouts. Like most gaming products, Quell is proving more popular with men, who account for around 70% of customers at the moment.

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