Peloton is reportedly launching a cheaper treadmill and a premium bike - Business Insider

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Peloton is launching a cheaper treadmill and a new premium bike, as the fitness powerhouse tries to muscle its way into more American homes

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Peloton is reportedly planning to launch a cheaper version of its treadmill and a new premium stationary bike, sources close to the matter told Bloomberg.

In response to Business Insider's request to comment, Peloton said "we can't comment on rumors and have nothing to announce."Peloton is reportedly gearing up to drop cheaper versions of its existing stationary bike and treadmill, while also adding a new premium bike model to the mix. Bloomberg also reported that Peloton plans to launch a high-end Bike+ that will retail for more than the $2,245 current model that is separately slated to drop to $1,900 in the near future. Peloton CEO John Foley first hinted at a forthcomingas part of an effort to democratize its high-tech fitness products and reach new consumers. interview with Time

Bloomberg's sources divulged that both Bike+ and the less expensive Tread will feature more adjustable tablet screens than previous models. The flexibility of the screens will allow for users to also do mat and strength training workouts near the machine, as the company prepares to add additional streaming workout classes, the sources said.

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