Maserati rolls out new super sports car to drive turnaround ahead of FCA-PSA merger

After more than a year in a tailspin, Italian sports car brand Maserati unveiled on Wednesday a new high performance sports car, part of a bid by parent Fiat Chrysler Automobiles NV to revive its premium vehicle strategy heading into its merger with French automaker Peugeot SA .

Maserati has a crucial role in Stellantis, the new group stemming from the planned merger of FCA and PSA. The joint portfolio has no other global luxury brand besides top-of-the-line Jeep and Ram truck models that sell for luxury vehicle prices in North America. In the second quarter, hard hit by the COVID-19 epidemic, Maserati's operating loss totaled 99 million euros, shipments fell by 52per cent, and margins shrank 53.5per cent.

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Source: BusinessTimes - 🏆 15. / 51 Read more »