Chatbots and how they work for a business

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Part 1 of this two-part series explains what a chatbot is and what it can do for your business. FMTNews Business

A chatbot can help manage the increase in online traffic during a lockdown.

In other words, it is a robot that responds to a user’s requests in the same manner that a customer service agent would. A chatbot’s capacity depends on the programming, which can range from basic to complex. Some of the most common features are:Providing a personalised welcome message on a web page.Guiding users through the buying process and helping them to finalise their orders online.Identifying when a user is having difficulty on the site and providing support.

If a company implements the use of a chatbot during a lockdown, they are obtaining a tool that will provide long as well as short-term benefits.Lighten a manager’s workload or that of the sales and customer service team.Communicate immediately about the actions that the organisation is taking in response to the crisis.Give customers the peace of mind that the organisation is available 24/7.It is worth noting that chatbots can be used for more than just business applications.

 

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