Meet Business Insider's 10 execs transforming the advertising and media industries - Business Insider

The 10 people transforming advertising and media, QR codes return from the dead, and a look at how Amazon's ad business is poised to grow.Business Insider named 100 people transforming business this week — including 10 people from the advertising and media industries like Justin Schuh, Google's director of Chrome engineering, Hulu president Kelly Campbell, and Scott Stuber, head of original films at Netflix.

The executives are working to solve big problems like helping marketers navigate the future of ad targeting, streaming, and the rise of direct-to-consumer brands.QR codes are making a comeback in the pandemic for things like coupons and contactless payments, reports Tanya Dua. Platforms like Instagram, Snapchat and Pinterest have also rolled out their own versions of QR codes while Chinese apps Tencent and Alibaba are putting standards around the technology.

"QR codes allow you to put a digital experience on a physical surface, and become pretty important tools in a world where more consumers are going digital and contactless," said Jason Goldberg, chief commerce strategy officer at Publicis. These charts show how Amazon's ad business could surge even higher thanks to its pandemic-fueled rise in grocery and household sales

Amazon's ad business has benefitted from the boom of consumer-packaged goods brands selling their products online due to the pandemic.

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