Japanese dining chain Coco Ichibanya's curries favor with Indian market

One of Japan's most popular restaurant chains is embarking on what could become one of the all-time crowning achievements of salesmanship – selling curry to India.

"We are not here to compete with Indian curries," Ichibanya India's assistant chief executive, Devesh Srivastava, told AFP. Substitutes such as paneer and eggplant are on offer instead, making a unique global hybrid cuisine reflecting the chain's dual origins. Ichibanya believes its successful step into Thailand, another curry-loving nation, is a sign the chain could succeed in India.

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

BuyANI fresh produce market lets consumers buy straight from farmers - Manila BulletinThe Ayala Malls, the Ayala Foundation, RestoPH, and the Department of Agriculture take a trusted and proven approach with BuyANI Fresh Produce Market, where buyers can purchase goods directly from the farmers themselves.
Source: manilabulletin - 🏆 25. / 51 Read more »