AI-powered competitive intelligence startup Klue netted a $15 million Series A round led by US VC fund Craft Ventures.
The round, which also included existing investors OMERS Ventures, Rhino Ventures, and BDC Ventures, brings the startup's total funding to $19 million. "The world of competitive intelligence was like a searchable database of intel that you'd find on the web," he says. "What was missing there was all of the employee knowledge, all of the stuff that they just get from interacting with the market and then they share internally in Slack conversations, Salesforce notes, emails."
He adds: "The other reason is that customer success teams were seeing competitors start to target existing accounts ... So, customer success teams were looking for battle cards and information to help them sniff if a competitor was poking around."
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