'Mulan' flopped in its box-office debut in China - Business Insider

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'Mulan' flopped in its box-office debut in China

Disney's live-action "Mulan" remake debuted in China over the weekend with a disappointing $23 million, even with most theaters in the region back open.

Chinese authorities forced a media blackout on the movie in an effort to hide the growing controversy, according toDisney debuted "Mulan" on Disney Plus in the US and other territories where the streamer is available on September 4 for an additional $30 fee. The movie earned just $23 million in its China debut over the weekend, even with most theaters back open. It's a lousy start for a movie that cost $200 million to produce and skipped a theatrical release in the US in favor of the Disney Plus streaming service, where it costs subscribers an additional $30 fee to watch.

, according to data-trends company SEMrush . There were about 19,000 tweets using the hashtag "#BoycottMulan" on Twitter in that time period.

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Downloaded it, watched about 30 minutes, deleted it. Rubbish, another soulless and unnecessary live action adaptation. Disney is falling, and oh boy, so fast there will be no future left for everything it touches.

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Weird. Why?

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