Vine Investment Firm Acquires Publishing Catalog of Songwriter Sean Douglas

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Vine Alternative Investments has acquired rights to the 100-plus song publishing catalog of Sean Douglas, a producer and songwriter with a genre-spanning resume that includes tracks by Demi Lovato, David Guetta and Lizzo.

For its inaugural deal in music, Vine acquired both Douglas' writer's share and co-publishing. Previously, Vine acquired film and television assets including Village Roadshow Entertainment Group and Lakeshore Entertainment.

An alternative investment firm like Vine is increasingly common in financing. Low interest rates mean investors get little return -- even a negative return -- from bonds and instead put money into unregulated entities such as hedge funds, private equity firms and venture capital, unregulated alternatives to banks and publicly traded companies. PwCthat alternative investment assets under management will reach $13.9 trillion this year, up from $11.2 trillion in 2016, and will rise 8.

Vine focuses on"unique, non-correlated investment opportunities in the media and entertainment sector," according to its website. Put another way, changes in music royalties are not correlated with movements in equities and other investments. As the saying goes, people still listen to music in a recession -- marked by unpredictable stock markets and reduced business and consumer spending.

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