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Echelon CEO responds to Amazon 'Prime Bike' confusion - Business Insider

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Echelon's CEO speaks out on the Amazon 'Prime Bike' confusion, saying it was a 'complete surprise' that Amazon distanced itself from the $500 equipment

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Echelon CEO Lou Lentine told Business Insider that it was a "complete surprise" to hear that Amazon was not on board with the company's new $500 "Prime Bike."

and billed as "Amazon's first-ever connected fitness product." Hours later, Amazon canceled all sales.pulled the $500 "Prime Bike"Just hours after Echelon's announcement introducing the bike, which it said was developed "in collaboration with Amazon," Amazon denied it had a formal partnership with Echelon.

In response to an inquiry on Lentine's remarks, Amazon reiterated a statement it released on Tuesday, saying, "This bike is not an Amazon product or related to Amazon Prime. Echelon does not have a formal partnership with Amazon. We are working with Echelon to clarify this in its communications, stop the sale of the product, and change the product branding."

"Echelon started working with Amazon in early January at the CES show," Lentine said. "During the development of the program, Amazon asked to sell our entire line of Echelon connected products, plus we developed a bike to meet a $500 price point, that they requested."

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