Target's Deal Days set for October 13 and 14, the same as Prime Day - Business Insider

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Target is taking a page from Amazon's book and launching its Deal Days sales on October 13 and 14

Target's Deal Days will occur on October 13 and 14 this year."The two-day event will feature digital deals on hundreds of thousands of items, more than double last year," a Target spokesperson told Business Insider in a statement.

Target's decision to once again link its Deal Days to Amazon's Prime event depicts the Seattle-based online retailer's influence over the yearly retail calendar. But the move is just the latest Target has made regarding its e-commerce strategy during the coronavirus pandemic.

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