This growth is driven in part by the pandemic-related proliferation of non-gaming streams.
People have turned increasingly to digital entertainment amid the pandemic, and that will push Twitch viewership higher than we had previously forecast.Time spent watching gaming content on Twitch increased by 50% between just March and April 2020, StreamElements and Arsenal.gg. We had previously expected Twitch to reach 37.5 million viewers in the US this year, but considering the recent spike in viewing hours, we have now updated that figure to 41.5 million. That's a 26.
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This is a huge opportunity for Twitch to enable direct streamer-to-consumer revenue models. Particularly since the platform is used for so much more than just gaming.
Same story to continue across the sea. Growing demand in an almost fully consolidated streaming market, Tencent and Douyu is tapping the goldmine in China!
Big things for esports! One of our favorites NICKMERCS is averaging 30,000 Twitch viewers in 2020
YouTube is censorship central
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