More layoffs, new CMO at Red Bull following BLM controversy - Business Insider

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Red Bull laid off marketing staff and named a new CMO after internal controversy over Black Lives Matter

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The shakeup followed the firings of North America CEO Stefan Kozak and CMO Amy Taylor after leaks of an employee letter urging more support for Black Lives Matter and a racially offensive slide from a company meeting. Along with Kozak and Taylor, the company also fired the marketing exec, Florian Klaass, whose team was responsible for the slide, according to multiple people.

 

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