to fall 2019 data from Piper Sandler, teens' favorite platforms are Snapchat, Instagram, and TikTok, with Instagram and Snapchat seeing the most engagement. As such, creating a more seamless user experience on Facebook's properties is a useful move in keeping the company relevant to younger users.
Platform integration could help Facebook stave off antitrust probes, which have legislators calling for the breakup of Facebook's companies. The Instagram/Messenger combination could centralize Facebook's influence even more within its user base . into whether the company stifles competition—makes it harder for the government to pressure it into splitting up its businesses at a later time.
Public sentiment tends to carry some weight where legislation is concerned, and if Facebook's users become accustomed to the platform integration, breaking them up could draw an outcry. Currently, 100 billion messages are sent across Facebook's suite of apps every day, compared with the Want to read more stories like this one? Here's how you can gain access:
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