Katherine Power is the entrepreneur behind Who What Wear, the fashion blog that has become a digital media hub and fashion brand over 14 years and now boasts over 3.4 million followers on Instagram alone. the clean wine company she cofounded with best friend Cameron Diaz.A businesswoman who's reached success on an unconventional path, she shared her entrepreneurial journey with Business Insider, which didn't include going to college.
Power said the idea for Avaline stemmed from an empty space Power says they saw in the market for a healthier, affordable wineone that's made from washed, organic grapes. Finding that gap in a market to fill, or "white space," as Power calls it, has been a key strategy she's used throughout her entrepreneurial career.
Despite her status now as a serial entrepreneur, Power said she didn't always know she'd end up a businesswoman. She was homeschooled as a child and emancipated at 16 to work "adult hours" on film and TV sets. Moving out and beginning her career at 17 as a professional dancer in Los Angeles, she encountered a lot of people saying "no" and a lot of competition — both key experiences that shaped her mindset as an entrepreneur today.
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