, among other retailers, reported impressive ecommerce earnings in Q2, emphasizing the long-term growth of online retail as shoppers remain wary of in-store purchasing.
"The barriers I face when accessing fashion come down to websites being incompatible with my screen reader or magnification software and worst of all, a lack of descriptive descriptions to describe in detail what the item is, patterns, fit, and what items could go with it," Abi James-Miller, a visually-impaired filmmaker based in the UK, told Business Insider.
Product descriptions also tend to be used as marketing tools and are designed to make the product more appealing to the buyer. Jesús Pavón, a visually-impaired accessibility consultant at Ilunion TYA, a consulting company that audits companies and helps them to make their websites more accessible, told Business Insider that online, you're likely to find unlabeled form fields that screen readers can't decipher and prevent the visually impaired from filling in basic data, such as their personal information, to open an account.
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