6 tips for getting into a startup accelerator from Techstars' CEO - Business Insider

include online pharmacy PillPack, fitness class startup ClassPass, and meal kit service Plated.

However, Brown advises against spamming people. In the past, he's received 50 emails from various individuals touting a startup and found the tactic aggressive. He suggests founders be strategic in their outreach and avoid bombarding campaigns. Not everyone has a connection to Techstars and may need to reach out cold. Avoid crafting an impersonal mass email — Brown receives about five of those a day and deletes them, he said.

"Let your personality come through," he added. "Express yourself in a way that allows the other person to learn a little bit more about you." Startups applying to accelerator programs should establish what their strengths are and emphasize those details, Brown said. For example, highlight the members on your team with impressive professional backgrounds that inform their work on the startup, Brown suggested.

Forgo the urge to flood accelerator staff with accolades, especially if those materials aren't relevant to your company, Brown said. That puts the onus on the person to find your strengths instead of intelligently presenting what you'd like them to see, he added. Additionally, founders should avoid bombarding individuals with insignificant details, like irrelevant name-dropping. Make sure your pitch to the accelerator program includes your founder story and why you created the company.

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