Movies in the US are nowhere close to making that kind of money at the box office. When theaters reopened throughout the country in August, a Morning Consult survey of 2,200 US adults found thatThe biggest release during the coronavirus pandemic, Christopher Nolan's "Tenet," opened in North America last month with $20 million, which included advanced screenings.
The theatrical market is so grim that the major chains Cineworld and Regal plan to close all locations in the US and UK on Thursday. AMC Theatres, the world's largest theater chain, and Cinemark. But Jeff Bock, the Exhibitor Relations senior media analyst, thinks that the dominoes will start to fall soon.
"Without major product, the major chains are like cruise ships lost in the Bermuda triangle," Bock said.
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