The biggest advertising accounts agencies are watching, Narrative's Series A pitch deck, and inside the marketing of gummy vitamins.The coronavirus stopped the reviews that advertisers use to pick which agencies they work with, but activity is picking up steam again, reports Patrick Coffee.
Mitchell Caplan, managing director at consulting firm Flock Associates, said he expected the pace to intensify heading into 2021 as brands resume reviews they postponed this year and others re-evaluate their marketing in a world changed by the pandemic.Marketing-tech startup Narrative recently raised $8.5 million in a Series A round, and I got a look at the company's pitch deck.
CEO Nick Jordan said that the pitch deck went heavy on the visuals to show the problem Narrative is working to solve. The deck also included a written presentation designed to help investors to explain their investments to their firm.Rachel Premack looked at the gummy vitamin industry has exploded, becoming the No. 1 way that people 35 years old and younger buy supplements.
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