The Google Meet and Chat integrations across Workspace make it harder for competitors such as Zoom and Slack to retain market share. Google's in-house communications tools Meet and Chat will now be front-and-center across the Workspace enterprise software ecosystem.
This design choice will steer consumers to Meet and Chat, whereas they may need to make an extra click or two to launch a third-party alternative. This is bad news for competitors—if enterprises come to rely primarily on Google's in-house communications services, subscriptions to third-party platforms like Zoom and Slack become redundant.
However, Google's enterprise integration strategy may be constrained by antitrust scrutiny. Slack has been a vocal critic of Microsoft,
And....Teams will make them ALL redundant.
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