DBS to help STB launch tourism promotions, digitalise businesses in the industry

SINGAPORE - The Singapore Tourism Board and DBS are partnering to stimulate domestic tourism demand in the immediate term as well as drive cross-border demand and tourism industry development in the middle to long term.

In addition, DBS and STB will help local small and medium-sized enterprises in the tourism industry accelerate their digital transformation. Moreover, both parties will create and distribute content to increase awareness, consideration and consumption of local tourism experiences and brands. Similar to their tie-up for the domestic market, DBS and STB will customise content and introduce promotions and products for international visitors.DIGITALISING TOURISM BUSINESSES As more locals are shifting their everyday payment and banking needs to mobile phones and online platforms, DBS and STB will help home-grown tourism SMEs transform digitally so they can reach out to customers more easily and boost customer engagement.

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