The company behind BTS, K-pop’s biggest act, is going public

  • 📰 TheEconomist
  • ⏱ Reading Time:
  • 49 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 92%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

“They talk about growth, mental health, bullying and anything that we can all relate to,” says one BTS fan in Seoul

-pop has been decidedly unpleasant. A scandal centred on “Burning Sun”, a glitzy nightclub in Seoul, South Korea’s capital, saw several male-pop stars and industry executives accused last year of sexual abuse, procuring sex for business partners, drug-peddling and bribery. Later in the year two female idols committed suicide in the space of a few weeks. Both had been subject to misogynistic abuse for years.

Such behaviour resonates with fans in South Korea and beyond. “The message they send is so different from other boy bands,” says Lim Hyun-jee, a 26-year-old from Seoul. “They talk about growth, mental health, bullying and anything that we can all relate to,” she gushes. “And they get along so well, it’s very appealing.”’s success stems partly from the hope they offer a generation of fans worn down by the pressure to compete and conform in their education and careers.

Some Korean feminists speculate that the band’s woman-friendly image is too good to be true, given the sexist norms of the industry in which they work. Others take it at face value. At the very least,’s success has shown that niceness is a marketable quality, which may encourage others to give it a try. The numbers speak for themselves. After teetering on the brink of bankruptcy a decade ago, Bang Si-hyuk, who founded’s production company, Big Hit Entertainment, is now a squillionaire.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 6. in NG

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

IBM’s Red Hat Deal Laid Foundation for Split of Company Into Two PiecesIBM’s acquisition of software company Red Hat last year helps underpin the technology and economics behind IBM’s decision to restructure.
Source: WSJ - 🏆 98. / 63 Read more »

How tech's biggest companies are planning for the future of work - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »