How to Tell if a ‘Sustainable’ Business Is ‘Greenwashing’

📆 11/10/2020 11:30:00
📰 WSJ

⏱ Reading Time:
8 sec. here
2 min. at publisher
📊 Quality Score:
News: 6%
Publisher: 63%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

Making misleading claims about sustainability can backfire on companies. Investors are quick to punish companies for transgressions across the landscape of ESG issues.

Ryanair Holdings PLC launched a marketing campaign last year to brand itself as “Europe’s lowest-emissions” airline. That claim didn’t fly in Britain, where the country’s advertising watchdog banned the ads, saying they fell short of its standards and were misleading.

Critics have a word for it when a company makes deceptive claims about its environmental or social values. They call it “greenwashing.”

Write Comment

'green washing'? Thats a new term

When That Topic will be subject for debate in UN ?

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

3 things I always tell people in their 50s about retirement as a CFP - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »