, as hiking and camping was one of the safest ways to take a summer vacation during the pandemic. Meanwhile, the chronically under-funded National Park Service has been steadily accruing a backlog of vital repairs, restoration, and maintenance projects totaling $12 billion.
"Why can't we take the idea of creating newer, fresher, better-made products that would in-turn fund some of these projects I was learning about?'" Eshelman asked. That question led him to co-founding Parks Project." Eshelman and Kazanci are alumni of Tom's Shoes, which popularized the "give a pair, get a pair" model that's also been used by other major retail brands like Warby Parker.
Even though passion for parks was there, swag was limited to gift shops and tourist kiosks within national parks themselves or nearby towns. Eshelman saw the opportunity to create great park and conservation inspired apparel, and find consumers where they were actually shopping: online.
They're also not the only retailer trying to save a troubled federal institution. Earlier this year, the United States Post Office'scame to the fore, worrying the public over the potential impact it could have on the election, which will heavily rely on mail-in ballots because of the pandemic. To support the institution, socially-conscious young people snapped up Post Office swag like limited-edition stamps or an.
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