Prime Day enabled third-party sellers to rake in a record $3.5 billion in sales on Amazon - Business Insider

Helping independent sellers boost their sales efforts on its platform via investments and promotions may have highlighted Amazon's selection advantage to consumers, convincing them to shop with it rather than competitors.

Prime Day's successful third-party sales push should benefit Amazon throughout the holiday season and beyond. Prime Day may have kicked off holiday shopping for some consumers since it was delayed to October—and now they could be primed to return to Amazon for their holiday needs. by the National Retail Federation expect consumers to start holiday shopping by the end of October, and many of them may have used Prime Day promotions to make holiday purchases.

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