Pet care industry is growing because we need our pets more than ever - Business Insider

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CEO of animal vaccine company Zoetis says the pet care industry is growing because we need our pets more than ever

Over the last 30 years, pets have moved from living in our backyards to sleeping in our bedrooms with us.

Zoetis has developed diagnostic tests that deliver results before the end of a vet visit to improve the animal care experience for vets and owners.Thirty years ago, a dog owner throwing their pup a birthday party would have seemed odd. But today, there are entire bakeries dedicated to making dog-friendly cakes, cookies, and other confection for the best boys and girls.

"Maybe 30 years ago, pets were in someone's backyard," Peck said. "Then they came into the house. And I'd say five-to-10 years ago they ended up on your bed. Why does that matter? The closer they get to you, the more you invest in their healthcare, and the more their health impacts you."

 

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