Unilever, Procter & Gamble and other major consumer goods manufacturers are touting lower-priced brands, smaller packages and discounts to woo penny-pinching shoppers struggling through the most severe global recession since the Great Depression of the 1930s.
"We'll give this more emphasis,” Nestle CEO Mark Schneider said last week after reporting third-quarter sales, “because affordability, especially when it comes to the economic consequences of COVID, will become ever more important." Consumer product companies usually pass along price and "promotional allowances" to a retailer, which then uses it to offer limited-time promotions such as 2 for $5 value deals, or everyday low prices.
Tide detergent maker Procter & Gamble brought back promotions in most categories in the United States, except where demand remains high, like for its Charmin toilet paper and Microban 24 disinfectants.
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