in 2014, I didn't have much money to put behind launching and scaling as a business. But I did have time. I'd recently been laid-off from my full-time job as a copywriter, and knew that I had to make my new business work, even without much of a budget.
Everyone needs a personal brand. Start by understanding your value, skills, and story. Then communicate that consistently across multiple platforms, starting with a website and one to two social media channels. I decided to write weekly blog posts and create advice videos on YouTube so that every time someone found out about my company they could consume tip-based content for free. This was my way of providing credibility for the business and value for the customer.
I sent cold emails to other wedding vendors and introduced myself and my services. I met at least five industry professionals for coffee every month to network. I sent them business, and they sent me business. This was a great way of building relationships with people who interact with my audience but aren't my direct competitor, and create a connection to gain new customers on a regular basis.
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JenGlantz These Business insider tweets are really promotions but not labeled as such. Misleading.
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