from Variety suggests that Quibi's exclusive distribution deal didn't even spark much interest among US wireless carriers, with AT&T preoccupied by the launch of HBO Max and Verizon hesitant to commit to another new media concept after the 2018 Quibi offers a cautionary tale for AT&T as it attempts to follow through on its high-risk, high-reward media strategy.
Of course, HBO Max is no Quibi—it's an attempt to iterate on an already popular format rather than to reinvent the content wheel. And whereas Quibi's success depended upon popularizing shows with no existing viewership, HBO Max offers consumers manyprestige shows with well-established audiences, such as Game of Thrones, South Park, Friends, and Sesame Street.
But Quibi's fate illustrates the present stakes of the competition in the streaming landscape, and shows that handing a team of industry veterans billions in funding isn't a surefire way to generate compelling content. It also calls into question the prudence of AT&T's decision to acquire Time Warner.
T-Mobile was able to take a low-risk, high-reward chance on Quibi because it intentionally limited the scope of its ambitions to its existence as a wireless carrier. AT&T no longer has this option, having hitched its fate to the success of HBO Max in the ultracompetitive streaming wars. Join other Insider Intelligence clients who receive this Briefing, along with other Connectivity & Tech forecasts, briefings, charts, and research reports to their inboxes each day.
Brennan where are you ?
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