People participate in an outdoor yoga class by LMNTS Outdoor Studio, in a dome to facilitate social distancing and proper protocols to prevent the spread of coronavirus disease , in Toronto, Ontario, Canada June 21, 2020.Megha Prakash is the CEO and cofounder of Earthmiles, an app and workplace program that rewards people for doing exercise.
Here's how Prakash prepared in order to give Earthmiles the best chance of success after she quit her corporate role.Taking the leap from a prestigious corporate gig to found your own business is never easy, but Megha Prakash has no regrets. She added: "I wanted to create something myself with positive social impact to harness technology in a way that benefits everyone."Earthmiles is an app that centers on the eponymous "Earthmiles" as currency, which users can rack up logging their exercise.
Six years on, Earthmiles counts the parent firm of health beauty retailer Superdrug, A.S. Watson, among its clients and says it has hundreds of thousands of users in the UK and US. Prakash told Business Insider that more than 70% of Earthmiles users become more active and less sedentary once they start using the app.Read on for Prakash's advice to anyone thinking of quitting a corporate job in favour of founding their own firm.
"It took me about a year to analyze it, to think about it … You need to have an idea of how you're going to go about building it while achieving that … You want to convince yourself that this will work and you do that by talking to lots of people," she said.
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