, Zumba pivoted once stay-at-home orders were mandated. While Zumba is typically licensed and used by gyms for in-person, group classes, Perlman and his team launched an online platform for customers to take virtual Zumba classes with trainers.
Almost every week since its launch, "we keep updating it [with] new features" based on customer and trainer feedback, Perlman says, which is "driving more people to the instructor's classes." As a result, "instructors generate more income, reach more people and have more students," despite the pandemic woes.Perlman is not alone in extoling the importance of what customers have to say – Jeff Bezos, founder and CEO of Amazon has built his company around it.
In 1994, Bezos started Amazon as an online bookstore, but shifted to become "the everything store" after"Much of what we build at Amazon Web Services is based on listening to customers," Bezos wrote in his . "It's critical to ask customers what they want, listen carefully to their answers, and figure out a plan to provide it thoughtfully and quickly."and forwards them to his executives to prompt adjustment.
"Customers cannot tell you what to do, but they can tell you what they're frustrated with," Perlman says.Check out:
MakeIt 95% only bad news(
MakeIt He must really like to see women's boobs bouncing.
MakeIt “You have to always be listening, and listening between the lines, to your customer,”
MakeIt No matter the CEO, no matter the company - their advice never changes because it’s generic. It provides literally no value to you and only value to “social media advertisers”. Stop making boring, dumb, unnecessarily aggressive 60 year old privileged dudes dictate your successes
MakeIt How’s his Zumba business in a Pandemic? 😬😬😬