Google shook up ad-tech stocks by ditching 'cookies,' but the industry may have found a solution

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Google shook up ad-tech stocks by ditching 'cookies,' but the industry may have found a solution
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New for subscribers: Google shook up ad-tech stocks by ditching 'cookies,' but the industry may have found a solution Check out CNBCPro today.

Nearly a year after Google announced it would be ending support for third-party cookies, analysts seem optimistic about a Plan B that several top public ad-tech firms are collaborating on.

A new targeted advertising initiative called "Unified ID 2.0" will rely on hashed and encrypted email addresses from consumers who opt-in. Here's what analysts say the initiative means for companies that help with advertising on the "open internet."Source: Nasdaq

 

Pro Bitcoin shook up finance by ditching the fed

Pro So what I gather from that is likely will have all sorts of new spam soon

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