Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Macy's Thanksgiving Day Parade will still be happening this year. But, thanks to the pandemic, it will look quite different.
But, like many events that have taken place in 2020, it will look a little different. For one, it'll be a fully virtual event, filmed over the course of three days on the block of 34th Street where Macy's Herald Square flagship store is located. Susan Tercero, the executive producer of the parade, said that Macy's leaders decided it was important to still put on the event because of all that people have gone through this year. Manyof the Centers for Disease Control and Prevention have opted to scale down or cancel their Thanksgiving celebrations altogether.
Putting on signature events like the parade and the 4th of July Fireworks, which Tercero also produces for Macy's, is a good opportunity to promote the company brand.
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