Alexa von Tobel shares the startup plan that will impress investors - Business Insider

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Investors like Alexa von Tobel want to see your startup's 10-year plan. Here's how to organize it in a pitch deck, including the business terms you must use.

was raising money for her startup LearnVest 11 years ago, she'd often tell investors that she dropped out of Harvard Business School during the recession to create the company.

Here's how the founder-turned-investor suggests entrepreneurs frame their pitch decks to show forward thinking. One of the first things von Tobel looks for in a pitch deck is the founder's point of view and their quality of thinking. She wants to see that an entrepreneur is uniquely compelled to change something in the world and that they have a plan.

"Every investor knows the details are going to be somewhat blurry, but you're showing the quality of your thinking," von Tobel said. "That's the most important thing that you're articulating." Investors like von Tobel like to meet with entrepreneurs who have a "massive vision" for their startup, she said.

 

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