Billionaires Steven Cohen, Dan Sundheim, Nat Turner in collectables bid - Business Insider

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Billionaires Steven Cohen and Dan Sundheim just struck a $700 million deal to take a collectibles company private — and it could be a brilliant move into an increasingly popular niche market

Cohen Venture Partners and D1 Capital Partners declined to comment when reached by Business Insider. Nat Turner didn't immediately respond to a request for comment from Business Insider.

"There is this emotional connection and passionate investment from something that you recognized from childhood or from a good moment in your life," Petrozzo told Business Insider. With this deal, Petrozzo said Collectors Universe has the potential to expand from primarily grading and cataloging into a "full-service platform" that can support the entire collecting journey, "from the data that validates the creation of new products all the way through the sale in the primary and secondary market."

Over time, many childhood items become hard to find, which also increases their investment value, he said, pointing to wrestling memorabilia as an example:

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