As the world’s fastest growing streaming market, India has become a key battleground for the major online players as they try to carve out loyal subscriber bases.
The deep-pocketed Amazon has recognized that opportunity. 2020 may have generally been a year of consolidation and commiseration for the entertainment business, but the lockdown represented a chance for streamers to make an aggressive play for audiences, and in India Amazon opted to pursue marque films that were poised to become big theatrical box office titles but had their release plans scuppered by the pandemic.
The original strategy is big-picture, encompassing seasoned directors and launching new talents across a variety of genres. “Our strategy is always customer backwards – what hasn’t been addressed? Which gaps exist? How can we give customers what they want to watch?” Adds Purohit.“We want to tell authentic stories that are truly entrenched in our soil,” the exec continues. “We wanted to tell hyper-local stories, we believe the more local you are the more global you are.
Gandhi and Purohit assert that, while the streamer will continue pursuing expansion, the two mediums can co-exist effectively in India. Once venues do re-open, the acquisitions strategy will be to look for deals where films can receive a theatrical window of four to eight weeks prior to debuting online. At present, Amazon has managed to strike such deals with the likes of Salman Khan Ventures, Yash Raj films, and Dharma.
Don't you think that your idea of Amazon Originals is full of down market Racism, mockery of Religious sentiments, Mud slinging on protected caste & RACE or just Full Skin Show. Don't you think you need to hire Fresh Brain & with Healthy Ideas? Your content STINKS.
Make money at home with your phone or computer ask me how
Nigeria Nigeria Latest News, Nigeria Nigeria Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: Reuters - 🏆 2. / 97 Read more »
Diversity execs at top firms like Baker McKenzie talk D&I strategy - Business InsiderBusiness Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know. 👏👏👏 Everyone has his own fashion and lifestyle. But in this world, our fashion is related to our cloth-like t-shirt or other clothing and so on. we need someone who will help us get our cherished design or style. we are here to make your design professionally
Source: BusinessInsider - 🏆 729. / 51 Read more »
Source: Reuters - 🏆 2. / 97 Read more »