Doggie desserts: Ben & Jerry's enters the pet food business

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Ice cream company Ben & Jerry's said Monday it's introducing a line of frozen dog treats, its first foray into the lucrative pet food market. Doggie Desserts, sold in 4-ounce cups, go on sale in U.S. groceries and pet stores later this month.

Ice cream maker Ben & Jerry's is making its first foray into the pet food business with a new line of frozen dog treats. The venerable Vermont ice cream company said Monday it's introducing a line of frozen dog treats, its first foray into the lucrative pet food market. Doggie Desserts, sold in 4-ounce cups, go on sale in U.S. groceries and pet stores later this month.

Ben & Jerry's is the latest food company to pivot to pets, sensing opportunity as more Americans acquire furry friends. The number of U.S. households with pets rose 6.5% to 84.9 million between 2015 and 2020, according to the American Pet Products Association, a trade group. Spending on dog treats has ballooned, jumping 44% to $5.5 billion between 2015 and 2020, according to Euromonitor, a data firm. Millennials in particular spend lavishly on their pets and look for pet products with human-grade ingredients, Ben & Jerry's said.

As with any treat, owners should go slow with the introduction, offering a spoonful at a time, Bumps said. She suggested putting the dessert in a bowl so dogs have an easier time navigating it. Bumps' 9-year-old French bulldog, Spock, is a big fan of the peanut butter flavour.

 

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I can see so many accidents happening with this. Early morning, a little hung over from a few drinks the night before. Go into the kitchen for a snack. 'What is this stuff? It tastes weird?' 'Ughh! Honey that's the dog's food!'

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